[Prepare today for success tomorrow]

Future Fresh
Workshops for Inner-city Businesses

A comprehensive suite of workshops to help businesses improve the aspects of their marketing, communications, business recovery and future innovations.
Whether you’re a startup or a business owner with years of experience, these workshops will help you make the most out of the tools and strategies available now to succeed tomorrow.

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About FF Workshops

Get ready to thrive again!

Help your small business thrive with fresh strategies through engaging and hands-on workshops, delivered by industry experts and mentors. The workshops will cover best practices, include in-depth discussions, actionable take-aways and offer networking opportunities for small business owners.

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supporting small business workshop melbourne

The
Workshops

These workshops will be structured according to 3 different levels of experience in entrepreneurship:

1) Fundamentals of Business, Market & Tech

2) Dive Deeper in Business, Market & Tech

3) Level Up Your Business, Market & Tech

To get the most holistic learning experience for your business, we highly recommend registering for all three workshops.

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The Fundamentals

Understand and familiarise yourself with the fundamentals of business, market and tech. How to create a sales strategy, what marketing business & tools are available and how to begin innovating your business.
Friday 8 April
10 - 11:30 AM
Multicultural Marketing & Inclusive Branding
Researching and developing marketing and localisation strategies for new international or local ethnic market entry.
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Friday 8 April
2 - 3:30 PM
Marketing business & tools
Create strategies/plans to utilise and evaluate the functions of social media platforms, Customer Relationship Management (CRM) systems, and other marketing tools relevant to the business.
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Friday 8 April
4 - 5:30 PM
From offline to online
An overview of digital transformation and how to analyse the bigger picture within a business to identify where new technology can improve processes and customer engagement.
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Dive Deeper

Expand your marketing to reach a global audience & identify opportunities for business engagements with a stakeholder strategy. Approach your business with an agile mindset, using the lean business methodology to future proof your business.
Friday 29 April
10 - 11:30 AM
Networking strategy & support for CALD busninesses
Networking is something every entrepreneur should practice. It’s our relationships that help us differentiate ourselves. Turn prospects to revenue-generating leads with a comprehensive networking strategy and discover the support available for migrant entrepreneurs to successfully grow their business and stay ahead of the game.
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Friday 29 April
2 - 3:30 PM
Sales Strategy
Access an overview of engaging strategies and plans by optimising the sales process.
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Friday 29 April
4 - 5:30 PM
Design thinking
Access an introduction to the agile mindset and lean business methodology to help businesses be confident with the idea of business adaptation and idea validation.
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Level Up

So you have some experience as a business owner and with a larger team - identify the risks and implement mitigation strategies to safeguard your business. Expand on your market penetration and explore the channels available to launch your product/service successfully. Analyse your business needs through the lens of innovation and create opportunities to scale.
Friday 6 May
10 - 11:30 AM
Risk Management
Access an overview of risk identification and mitigation strategies and practices to help businesses be equipped with a coherent approach in planning to reduce and mitigate risks and recover.
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Friday 6 May
2 - 3:30 PM
Market penetration strategy
Access an overview of market penetration strategies and practices to help businesses evaluate and create plans for addressable international and online markets.
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Friday 6 May
4 - 5:30 PM
Innovation strategy
A closer look at how business owners can effectively utilise innovation and technologies to improve their own operations and model by analysing their own business’s needs.
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The Details

The Details

How much are the workshops?

Free! Cost is 100% subsidised by the City of Newcastle for inner-city businesses.

How many spots are available?

Each workshop is strictly limited to 10 spots in order to ensure dedicated attention.

Where are the workshops held?

Who is eligible to apply?

Businesses, in particular, SMEs within the City of Newcastle are highly encouraged to apply.

We also welcome migrant small businesses and businesses from diverse gender and cultural backgrounds.

About MW

About Mo Works

A Melbourne-based creative agency dedicated to empowering those building the future. We deliver digital solutions that spark conversations, create amazing experiences and make meaningful connections.

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supporting small business workshop melbourne

Ready for a Fresh Future?

Are you a business within the City of Newcastle LGA? Apply today, spots are limited.

Apply Now
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